Social Media Tools for Energy Access Practitioners—Featuring Facebook (Webinar)

20 October 2015

View Webinar Content

PresentationIntroduction to the webinar and panelists

Presentation—Justine Sullivan: Social Media Tools for Energy Access

PresentationFacebook Pages, Groups, and Messenger

PresentationFacebook Ads

TranscriptWebinar audio transcript

The Clean Energy Solutions Center, in partnership with the United Nations Foundation’s Energy Access Practitioner Network and Facebook, hosted this webinar to showcase how energy service providers and practitioners can effectively use social media tools, in particular the Facebook platform, to increase the reach of their energy access work.

The United Nations Foundation works to help tackle global issues including energy access, climate change, poverty eradication, and women’s empowerment. UNF considers digital media to be an essential tool in communicating with target audiences—the 17 campaigns and initiatives that comprise the UN Foundation have a digital reach of nearly three million individuals around the world. The UN Foundation and the Energy Access Practitioner Network use social media platforms including Facebook, Twitter, Instagram, and Google+ to educate, inspire and activate.

Facebook’s goal is to make the world more open and connected. Organizations can use Facebook to educate supporters, inspire advocacy and put people the general public at the center of the issues they care most about. Currently, 1.49 billion people are monthly active users on Facebook, with 1.31 billion accessing via mobile. Many energy access practitioners already use Facebook as a productivity tool, for example using Messenger to communicate internally with remote colleagues, using Pages to run campaigns, and more. But did you know that running an ad campaign in developing countries can also be cost-effective in boosting product sales and reaching new customers? In addition, Facebook as a work tool can offset many operational expenses such as communications, marketing, and web development.

In this webinar, the United Nations Foundation provided basic media training encompassing Google hangouts, Twitter chats, and other resources applicable to energy practitioners. Participants learned the top tricks from Facebook employees on how to use the Facebook platform, and they learned about Facebook’s initiative, which is bringing together technology leaders, nonprofits, and local communities to connect the two-thirds of the world that does not have internet access.

  • Justine Sullivan, Producer, Digital Media, Climate and Energy Initiatives, Public Affairs, United Nations Foundation will introduce UN Foundation’s expertise and use of social media concerning energy issues, and provide basic social media training.
  • Aneri Patel, Energy Access Program Manager, Facebook will present top tips on Pages, Groups, and Messenger, as well as share case studies from energy access practitioners.
  • Shaunt Attarian, Sustainability Analyst, Facebook will share insights on running an ad campaign and how to reach customers through mobile ads, as well as running a demo.
  • Miroo Kim, Business Development Manager, Facebook will provide an overview on and how to get involved.

Presentations were followed by an interactive question and answer session with the audience.


Justine Sullivan Justine Sullivan, UN Foundation

Justine Sullivan graduated from Georgetown University’s School of Foreign Service with a major in Culture and Politics and minor in Justice and Peace Studies. Justine worked in editorial roles at Chicago magazine, National Geographic Glimpse magazine and at American Bar Association before attending pastry school and becoming the Executive Pastry Chef at 1789 Restaurant in Georgetown. Justine joined the UN Foundation in 2013 from the ocean conservation group Oceana, where she coordinated their social media platforms.

Aneri PatelAneri Patel, Facebook

Aneri Patel works on the sustainability team at Facebook on energy access. Previously, she was working at the UN Foundation on Sustainable Energy for All initiatives. She has experience developing various energy access projects in Uganda, India, and Bangladesh. She has a Masters in Environment and Development from the London School of Economics and a Bachelors in International Development from the University of North Carolina at Chapel Hill.

Shaunt AttarianShaunt Attarian, Facebook

Shaunt Attarian works at Facebook on the Sustainability team and was previously involved in advertising and marketing for the company. He attended UC Berkeley and is committed to finding technological solutions to environmental issues.

Miroo Kim, Facebook

Miroo Kim is currently working on various projects in Latin America at Facebook. Before joining Facebook, Miroo worked at Apple for iPhone supply chain management, marketing communications and at Microsoft for Windows Phone product marketing. Working in the tech industry over the last 11 years across different roles and companies, she has been always passionate about how technology impacts the lives of people and she loves growing business.